Athletic Brewing Co.

The video component of a campaign promoting Athletic Brewing Company, a producer of non-alcoholic beer based in Milford, Connecticut, this humorous original video advertisement featuring an unexpected interaction between friend and foe was filmed and edited to create a positive social impact. It features an interactive choose-your-own-ending where the viewer chooses between traditional beer and Athletic Brewing Company non-alcoholic beer.

The advertisement was written, filmed, and edited in less than a week. All the filming was done in just a few hours on location in Sunset Park, Brooklyn. The lighthearted yet serious personality of the video makes a compelling statement about the freedom offered by Athletic brews.

This video was a collaboration between Jacob Wollock, Taisei Obata, and Noah Spero Written, directed, shot, and edited by Jacob Wollock.