Nothing from Something

The goal of “Nothing from Something” is to convey the always-moving quality of the Earth’s water, and the ways waning quantity affects that inherent transience. It comprises a Center for Book Arts exhibition dubbed “Trickle” that promotes water conservation with an emphasis on poetry’s role in affirming the necessity of water to life. A promotional poster with a representation of police tape communicates this intent, and a 35-second promotional motion graphic advertisement was created incorporating motifs from the poster and the contents of the exhibition.

The main component of “Nothing from Something” is an 8-page zine and fold-out poster that implements a passage from Walt Whitman’s “Out of the Cradle Endlessly Rocking”. The poem is set on a beach; water is the narrative’s constant backdrop. In it, a boy learns of nature’s importance to human consciousness through the observation of two nesting mockingbirds, one of whom goes missing, a representation of death.

Client

Academic Brief

Location

Fashion Institute of Technology

New York, NY

Service

Publicity

Video Production

The goal of “Nothing from Something” is to convey the always-moving quality of the Earth’s water, and the ways waning quantity affects that inherent transience. It comprises a Center for Book Arts exhibition dubbed “Trickle” that promotes water conservation with an emphasis on poetry’s role in affirming the necessity of water to life. A promotional poster with a representation of police tape communicates this intent, and a 35-second promotional motion graphic advertisement was created incorporating motifs from the poster and the contents of the exhibition.

The main component of “Nothing from Something” is an 8-page zine and fold-out poster that implements a passage from Walt Whitman’s “Out of the Cradle Endlessly Rocking”. The poem is set on a beach; water is the narrative’s constant backdrop. In it, a boy learns of nature’s importance to human consciousness through the observation of two nesting mockingbirds, one of whom goes missing, a representation of death.

Client

Academic Brief

Location

Fashion Institute of Technology

New York, NY

Service

Publicity

Video Production

Rainfall: This subtly dimensional piece conveys the depth and motion of rain, embodying ideas of togetherness, separation, entropy, inevitability, and rebirth. The design of the piece was integrated into Nothing from Something.

Water to Make a Week of Paper, a handmade data visualization.

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© 2026 Jacob Wollock
NYNY • PKNY • CSTX

© 2026 Jacob Wollock
NYNY • PKNY • CSTX

© 2026 Jacob Wollock
NYNY • PKNY • CSTX

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